Cloud Nothing's caught my attention with their lo-fi grunge-pop rock sound on songs like "understand at all" and "hey cool kid" and I had a feeling this band would one day soon make a truly special album. Don't get me wrong, I still thoroughly enjoy their S/T release and the "Turning On" album, but I really, really like where they have gone with "Attack on Memory." It's a meshing of so many sounds I love, and though it's early in the year, I predict it will go down as one of my favorite albums of 2012. Every song is good and I have yet to pick my favorites, although the 9-minute track "wasted days" is truly epic. It makes me wish that one day I have the chance to see these guys live.
So if I was to introduce someone who I thought might dig this band, I'd probably start with this latest album. It's definitely the most accessible (and most well-produced) and I think it might prepare a person to give the earlier records more of a chance, which in their own right, are also very good.
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