Hello Noon is a group of young musicians that recently released Into Place. Their album cover is largely reflective of the music they play. It’s extremely anthemic, hopeful and positive. The songs themselves are somewhere between rock and pop. No matter which song they all try to end in the most grand way possible.
It's basically the equivalent to being at Disney World when the parade and fireworks happen. The doves fly, people cheer and you get the sense the awesome power of the universe will reside in your smile for eternity. Of course this type of grandiose presentation walks a thin line between saccharin and authenticity. I’ll admit it's hard to pull off.
The musicianship is great and there are some exceptional performances and the songs are all well written. As I was listening I realized this is music that is geared for a younger audience. In fact I feel like it's written by young people for young people. It felt like motivational like a Tony Robbins conference for people who are just starting off their lives and are in need of repetitive platitudes that you will hear again and again by the time you get to my age.
The lyrics throughout this album utilize simple words and basic messages that you might tell a teenager who needs words of wisdom. Take for instance “Nobody” where she sings “Keeping my head up high / Won’t let you bring me down.” On “Into Place” we hear the vocalist sing, “You can always count on me / No matter how far I may be / Even if the time don’t feel right I will help you find the light.”
Some of the songs hit too much of a Disney-esque Christina Aguilera type of vibe for me personally. I preferred the songs which were a little more of an indie rock vibe. “Follow Me” was a fun, energetic song which in some ways reminded me of Arcade Fire. Another solid track was “Edge of Tomorrow.”
One thing the band needs to be aware of is that a song doesn't have to end in such a grand way because in all honesty it can feel exhausting after a while if you are listening sequentially. The formula became predictable where a song would start off soft and intimate and end as big as possible. There are places to go in between that a band like Do Make Say Think pulls off effortlessly which I encourage them to think about.
I will also say there is an audience for this type of music because they have this style near perfected. It won’t be the aging hipster who listens to Joy Division and The Cure and it won't be a music enthusiast who is looking for experimental compositions. I think it will appeal to a younger generation who might be down on their luck, the guy or gal who needs some positive energy before going in for a job interview or the guy who needs to work up the courage to ask the cute girl out in economics class. Take a listen.
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