Julia McDonald is a young artist who just released an EP entitled Gravity. At the tender age of nineteen she still has a lot of growth ahead of her as a songwriter but does show some potential on this EP. The songs unequivocally sound more viable for commercial and mainstream appeal. There are catchy hooks and palatable melodies that the general public will enjoy but nothing here that will attract an audience who prefers anything even a little off center. This is pop music - nothing more, nothing less.
The title track starts with “Gravity” which starts with a strummed guitar, drums and vocals. She has a good voice. There's no denying that. Suffice it to say the competition is going to be steep considering the familiar pop format that doesn't do much to separate itself.
Up next is “Games” which felt even more pop oriented than the title track. The song is breezy like a summer day and apt for teenage consumption. “Pretty Committee” reminded me of Avril Lavigne while “No Good for Me” is one of those persevering through breakup songs.
The next two follow similar structures. The production felt scattered like trying to see what would stick. It’s all undeniable pop yet a song like “Simpler Things” has a darker, electronic vibe but some of the songs felt like summer bubblegum hits.
McDonald needs a little direction. Even though she has an FM radio sound it isn’t distinct. Her sound was very general. The production is well done and perfect sounding however doesn't attempt to push boundaries. It’s very safe through and through. I understand it's pop music but there's still needs be something there that makes you go - wow that's sounds unique.
The good things are she has a good voice, ambition and is very young. I guarantee her style will shift and evolve as she starts to experience more of life. I hope to see her name in lights soon. One thing I do know from being in the music business for over twenty years is to stay away from trends. If you already heard it - it's already passé. Be a singular artist as much as possible and there will be a better chance of your music finding its way through the noise.
We are dedicated to informing the public about the different types of independent music that is available for your listening pleasure as well as giving the artist a professional critique from a seasoned music geek. We critique a wide variety of niche genres like experimental, IDM, electronic, ambient, shoegaze and much more.
Are you one of our faithful visitors who enjoys our website? Like us on Facebook