SO IT IS is a band from Ireland that recently released a three-song self-titled EP SO IT IS. The members have all been in different bands and decided they wanted to release something on their own terms.
They open with “Fate is Sealed” which is a pop oriented hard rock song. This type of rock was at its most popular sometime in the late ’90s and early ’00s. It has that bluesy swagger with a good amount of attitude. Seether, Daughtry and like minded bands come to mind. The song really doesn't’ go anywhere beyond what we heard from these types of bands as the band implements a lot of classic rock moves from the playbook.
The band again has a ’90s rock sound with “Not the Way.” They reminded me of 3 doors down. They implement a clean verse and then explode into a distorted chorus which was a classic formula that you have to credit Nirvana for (along with many others). They dig into even more of the foundation they started to build with “Bridges Fall.”
There are some realities that bands need to face. One of those things is that in 2019 rock music in general isn’t nearly as popular as it used to be. This particular pop oriented type of hard rock has almost fallen off the face of the earth. Luckily, we live in a time where any genre can be resurrected simply by gaining traction on the Internet even if it’s by a small niche.
SO IT SO really have nailed this sound. Even if you aren’t a fan of the genre it is inarguable that they would fit perfectly into a playlist of the aforementioned bands. In fact that would be my one piece of advice to the band. I would encourage them to give some thought about how they could mix up this formula so it doesn't get confused with that late ’90s hard rock sound. If they could find a way to just give it a little spin I think it might attract older fans of the genre and possibly pick up a new generation of fans as well.
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