Soche is an artist that made me feel my age. I’ve been producing artists for over twenty years. At this point there are certain things which will start to make me feel old. The release Loose Fiction for example could only be made by a young person. It’s bursting with ego, uses contemporary verbiage and is very confident.
Musically, most of the song seems to be hip-hop inspired. The music is mostly made up of contemporary sounding beats and the mood in general just sounds very familiar and recognizable to 2020. It’s just the general aesthetic from the hi-hat sounds to the synths. Lyrically, there is a lot to unpack but the topics felt universal. I thought there was good use of metaphor but also plenty of poetic lines which were powerful and poetic.
“Scheme On” is solid. The rapper has a typical affectation that’s used in the style of music. It’s all about ego and confidence to my ears. The hook is there and quite catchy. I also enjoyed the more dance heavy songs such as “Secluded” and the more subdued “Vocabulary” which features some good singing. I was also impressed with “Rich Quick” with “Cruise Control/Stay Awake.” The songs were consistently good in my opinion which is a factor that defines true talent.
The artist is young and to my ears is really wearing her influences on her sleeve. This is typically harder for younger artists that I’ve worked with but it’s really important to try and shed your influences to some degree so there can be opportunities for a singular or signature sound to emerge.
This album was one where the artist obviously did her homework. There are some many things which happen in the music which make it sound contemporary and accessible. That being said I felt like I’ve heard different versions of these songs before with a similar attitude and similar use of musical elements. It’s good practice to think out of the box and figure out ways where the music feels singular and signature to that artist. I think Soche has a good amount of talent in terms of composition and delivery. The next step which is much harder is trying to break the mold and find that X-factor which she can offer to an audience that no other artist has done.
Overall, I thought this was a solid release but more importantly points to a young artist with potential and talent. As someone who has been involved with composition and production for decades I promise this is just the beginning of the road and there’s a lot more ahead if she continues on this musical journey.
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