Sodada is as inspired by indie rock, avant jazz and alternative R&B as they are by classic rock and psychedelia. What could've been a hot mess or a tasteless melange is actually quite cohesive, holding to its own dream logic - the way that you can recognize someone from your nighttime reveries, even if they're wearing a different face.
Tracks range from crunchy blues boogie ("In The Light") to psychedelic soul, like a Tame Impala outtake with "A Thought.” "Rain" sounds almost like dub reggae with slinky bass lines and a slight hint of wheezing melodica, but laced with a bit of nocturnal jazz with ethereal vibraphone and cocktail crooner vocals.
As with Dada collage, success lies in the juxtapositions and the attention to detail. Sodada's production is light, bright and sparkling, sounding like a top-shelf big budget album. Songs are prevented from becoming aimless and wondering, or bloated and confused with tasteful arrangements. Sodada knows when to bring things in and when to leave things out. They know what they're going for - all the better to pull it off, masterfully.
When you go off the map and off the grid, you've got to know and trust yourself and your instincts. Sodada's greatest strength is their willingness to defy genre conventions, using whatever tools and means were at their disposal to create a strange but compelling tour through most of the underground art and music movements of the 20th century.
So here's to a new age, where things can be experimental, but still tight, focused and telling a good story. They never sacrifice heart or feeling, no matter how conceptual or how intricate they get. It's a fantastic record that bodes well for this trio. Watch for Sodada on bigger labels and main stages across the globe in the next few years, mark my words.
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