Ever since YouTube became a thing, it seems like mashups and remixes have become even more of a thing. Rather than focusing on creating content that's oh-so-original and a lot of times, kind of bland, boring or just not good, artists are creating musical collages to create something that could not have existed before. The YouTube connection that I'm making does have some grounding in this project as well. Jon Creciun is a director and editor from Michigan and he's decided to take his editing abilities and use them to create the cacophony that is Product Of A Primitive Mind.
Creciun pulled a really random group of samples together and created something that feels deliberately like scrolling through radio stations when you can't make up your mind. There are times when I've driven my wife crazy while we are driving somewhere and I change songs every five seconds because nothing is fitting the mood. While that would seem like a mark against this project, it actually gives it more of a conceptual air than a sloppy one.
By mixing everything from Nivana to Skrillex to Prodigy, Creciun created a sound that is charged with emotion and energy. It sounds frantic, like you're being chased. The instrumental originals keep that energy up and propel you into what comes next. He described the album so perfectly that I have to quote it, "Noise Hop Rock.” It's a mix of hard electronic music, hip-hop and hard rock.
While I listened, I had fun trying to catch all of the artists and songs that were being blended together. I never thought that I would hear Incubus and Biggie in the same track like I did on “Party Down.” It's a short one, but it's really entertaining to listen to as it moves between slow and fast, loud and quiet. Even more fun was the previous track featuring Dead Kennedys and Tupac.
This project would definitely have fallen into absolute mayhem if a lesser director edited it. But thanks to exercising control and taking time to make this project happen, the Street Mob Orchestra and Product of a Primitive Mind really takes on the form of audio theater.
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