Sweetcreem is an artist from Boston who released evrybdy know. The artist just started the project in 2015 and it couldn’t feel like more of a bedroom project from the virtual instruments to the lo-fi aspects to the music. As someone who works in a studio and often collaborates with artists who want to take their projects out of the bedroom I try and figure out their strengths as a songwriter first. When I was listening to sweetcreem I would say her often fragile vocals were a focal point for me. I also was attracted to the some of the soundscapes she was able to build.
Take for instance the carousel ride that is “NO$T.” I was intrigued by lyrics which delve into her embryonic years as a child as well as growing up. She sings, “I learned to read from crayons at the age of three / Pulled a yellow from the box and it said macaroni and cheese / Begged my mom to make me some strained ramen noodles / It’s real easy to get things right when they are made to be simple.”
“LO$T” felt like a transitional piece or filler which introduces “NOT THERE.” I liked the song and beat but the song is so lo-fi and distorted it was hard to fully embrace. “GLOW” fares better in the mixing department. The song melds layers of sounds like organ and pads which create a blanket of tones and textures. I would say the melodies are some of the most infectious on the album.
I love a good arpeggiated synth and that's what I got on “GOODBYE” which could work in the series Stranger Things. “SOON” is another instrumental piece while “SWEETMO” is a little more melancholy and thought provocative. “NO THING” is the closer and arguably the most experimental track.
My thoughts were that the music could fit in the spectrum of early Youth Lagoon and Grimes. On that note the production and mixing is significantly more lo-fi than those artists. I think the next thing for her to think about is either working with a producer to help out with the technical side of things or start learning about things like EQ, compression, side-chaining, M/S information and getting her mixes to the next level. I think she has a great voice but the fact is that it was often hard make it out and it was masked by other instrumentation.
Overall, this is very solid start to a promising future. There was a lot of originality and perhaps even more important there were notable melodies behind the synths and beats. I hope to hear more soon.
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