Up is the Down is the solo artist Andrew Martin. He mentions his music reminiscent` of bands like Radiohead and James Blake. I think those two band's are a good starting point to get an idea of what his music sounds like on Memory.
It’s smooth almost sexy r&b that's isn't afraid to embrace melancholy. As I was listening to “Radiate” I realized there was only a thin line that separated a sensual sound from melancholy. Martin effortlessly blurs those lines here. “Radiate” sets the mood for unique blend of styles.
“Yesterday You Said Tomorrow” is a little more upbeat and revolves around hand claps, clean guitar and an infectious vocal melody. The vocals harmonies towards the end are fantastic. “I Will” is another success which has a silky loungey vibe while “How Could You Have Known” is a guitar based song with rim shots and atmosphere that help drive the song.
Amongst a lot of highlight s“Square One” might be my favorite. He poignantly sings” little by little you come undone”. He repeats the lyrics like a mantra throughout the song which are infectious and rhythmic. “Remember” smooth atmosphere and catchy melodies are also evident. I wouldn't pass on any of the remaining songs either.
I left the album being a fan for a number of reasons. The album is cohesive from beginning to end and Martin builds a foundation. Hence making the album more fulfilling and effective. The phrase.”the whole is greater than the sum of its parts” came to mind.
I thought the the tasteful combination of textures and tones combined with the consistency memorable melodies was a winning combination. My only advice is to up the production value next time around. There was a bedroom type quality to the recording but most noticeably in the way the vocals were treated. I think some pro treatment here could take it to the next level because this style of music isn't conducive to lo-fi.
Overall, this is a great album and can't wait to hear what else he has in store for us.
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